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Marketing
Business, Marketing, and Finance · Texas TEKS
| Strand | Standard ID | Standard Statement | Covered? | CLX Match List |
|---|---|---|---|---|
| 1. The Student Defines Marketing And Identifies The Seven Core Functions Of Marketing. The... | 1.1.1 | define marketing and explain the marketing concept; | ✅ | • OpenStax : Principles of Marketing : 4 Evolution of the Marketing Concept (pending) • OpenStax : Principles of Marketing : 1 Marketing and the Marketing Process (pending) • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) • OpenStax : Introduction to Business : 11.1 The Marketing Concept (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers |
| 1.1.2 | identify the seven core functions of marketing, including marketing planning, marketing- information management, pricing, product/service management, promotion, channel management, and selling | ✅ | • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) • OpenStax : Principles of Marketing : 2 Sources of Marketing Information (pending) • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • OpenStax : Principles of Marketing : 1 The Promotion Mix and Its Elements (pending) • OpenStax : Principles of Marketing : 1 The Use and Value of Marketing Channels (pending) | |
| 2. The Student Knows The Interrelationship And Purpose Of The Marketing Mix Or 4P'S Of Mar... | 2.1.1 | identify and describe the four elements of the marketing mix, including product, price, place, and promotion | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion • Open Textbooks : Sport Marketing : Sport Marketing: 01 INTRODUCTION OF SPORT MARKETING |
| 2.1.2 | explain how each component of the marketing mix contributes to successful marketing | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers | |
| 2.1.3 | analyze the interdependence of each element of the marketing mix with the other three elements | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Sport Marketing : Sport Marketing: 07 PROMOTION AND SPONSORSHIP IN COLLEGIATE ATHLETICS • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion | |
| 2.1.4 | develop and present an idea for a new product or service and the marketing mix for the new product or service; | ✅ | • OpenStax : Principles of Marketing : 2 Stages of the New Product Development Process (pending) • OpenStax : Principles of Marketing : 4 Factors Contributing to the Success or Failure of New Products (pending) • OpenStax : Principles of Marketing : 1 New Products from a Customer Perspective (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Digital Media Production : Digital Media Production - Unit 25 - Digital Marketing and SEO | |
| 2.1.5 | investigate and explain how to determine the feasibility of a new product or service proposal | ✅ | • OpenStax : Principles of Marketing : 1 New Products from a Customer Perspective (pending) • OpenStax : Principles of Marketing : 4 Factors Contributing to the Success or Failure of New Products (pending) • OpenStax : Principles of Marketing : 3 The Use of Metrics in Evaluating New Products (pending) • OpenStax : Principles of Marketing : 2 Stages of the New Product Development Process (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products | |
| 3. The Student Knows How A Company Considers Internal And External Factors To Understand T... | 3.1.1 | explain the internal and external factors that influence marketing planning | ✅ | • OpenStax : Principles of Marketing : 2 The Role of Marketing in the Strategic Planning Process (pending) • OpenStax : Principles of Marketing : 2 Assessment of Global Markets for Opportunities (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning • OpenStax : Principles of Marketing : 3 Factors Comprising and Affecting the Marketing Environment (pending) |
| 3.1.2 | define a marketing plan and describe each step in the plan | ✅ | • OpenStax : Principles of Marketing : 1 Developing a Strategic Plan (pending) • OpenStax : Principles of Marketing : 5 Ethical Issues in Developing a Marketing Strategy (pending) • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) • OpenStax : Principles of Marketing : 2 The Role of Marketing in the Strategic Planning Process (pending) | |
| 3.1.3 | identify and explain market position and market share | ✅ | • OpenStax : Principles of Marketing : 5 Product Positioning (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) | |
| 3.1.4 | explain how a business can use a strengths, weaknesses, opportunities, and threats (SWOT) analysis to plan for opportunities in the market | ✅ | • OpenStax : Principles of Marketing : 2 The Role of Marketing in the Strategic Planning Process (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • OpenStax : Principles of Marketing : 5 Ethical Issues in Developing a Marketing Strategy (pending) | |
| 3.1.5 | conduct a SWOT analysis; | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace | |
| 3.1.6 | analyze the data from a SWOT analysis to make informed business decisions | ✅ | • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results | |
| 4. The Student Applies The Concepts Of Market And Market Identification To Make Informed B... | 4.1.1 | define the term market | ✅ | • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 5 Product Positioning (pending) |
| 4.1.2 | identify the target market for a product or service | ✅ | • OpenStax : Principles of Marketing : 5 Product Positioning (pending) • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Open Textbooks : Intro to Social Media : ISM02: Crafting a Social Media Strategy for Your Business | |
| 4.1.3 | define niche marketing, identify examples of niche marketing, and compare niche marketing to other marketing strategies | ✅ | • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • OpenStax : Principles of Marketing : 5 Marketing to Sociodemographic Groups (pending) • OpenStax : Principles of Marketing : 5 Product Positioning (pending) | |
| 4.1.4 | analyze an appropriate target market within a specific industry | ✅ | • OpenStax : Principles of Marketing : 5 Product Positioning (pending) • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning | |
| 4.1.5 | compare types of markets, including business to business and business to consumer; | ✅ | • OpenStax : Principles of Marketing : 2 Segmentation of B2B and International Markets (pending) • OpenStax : Principles of Marketing : 1 Buyers and Buying Situations in a B2B Market (pending) • OpenStax : Introduction to Business : 1.7 Competing in a Free Market (pending) | |
| 4.1.6 | identify real-life scenarios of effective markets and explain what makes a market effective | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • OpenStax : Principles of Marketing : 2 The Role of Marketing in the Strategic Planning Process (pending) | |
| 5. The Student Understands The Concept Of Market Segmentation. The Student Is Expected To: | 5.1.1 | define the term market segmentation | ✅ | • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning |
| 5.1.2 | explain the commonly used types of market segmentation, including demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) | |
| 5.1.3 | analyze the impact of culture on buying decisions; | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • OpenStax : Principles of Marketing : 2 Factors That Influence Consumer Buying Behavior (pending) • OpenStax : Principles of Marketing : 4 Ethical Issues in Consumer Buying Behavior (pending) | |
| 5.1.4 | describe how market segmentation concepts apply to real-world situations | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning | |
| 6. The Student Understands The Purpose And Importance Of Gathering And Evaluating Informat... | 6.1.1 | describe marketing information and how it influences marketing decisions | ✅ | • OpenStax : Principles of Marketing : 1 Marketing Research and Big Data (pending) • OpenStax : Principles of Marketing : 2 Sources of Marketing Information (pending) • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • Pointful Education : Communication Skills for Business : Communication Skills for Business 02: Effective Communication Strategies Part I • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy |
| 6.1.2 | use marketing-research tools to gather primary and secondary data | ✅ | • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • OpenStax : Principles of Marketing : 1 Marketing Research and Big Data (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Pointful Education : Project Management : ProjMgmt 11: Business Analysis Roles and Responsibilities | |
| 6.1.3 | compare primary and secondary research data | ✅ | • Open Textbooks : Geographic Information Systems and Cartography : GIS and Cartography: 02 Spatially Representing Earth • Open Textbooks : Introduction to Geographic Information Systems : Intro to GIS: 02 Data and Information • Open Textbooks : Geographic Information Systems and Cartography : GIS and Cartography: 03 Spatial and Nonspatial Data • Core-LX : ELA English I : ELA English 1: Unit 08 Inquiry & Research • Open Textbooks : Open ELA : Open ELA: 06 Journalism | |
| 6.1.4 | define analytics | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Open Textbooks : Fundamentals of Math, Physics, and Statistics for Future Transportation Professionals : FMPS: 09 Data Analysis – Hypothesis Testing, Estimating Sample Size, and Modeling | |
| 6.1.5 | identify sources of data and information that can be analyzed to make business decisions | ✅ | • Open Textbooks : Geographic Information Systems and Cartography : GIS and Cartography: 02 Spatially Representing Earth • Open Textbooks : Geographic Information Systems and Cartography : GIS and Cartography: 03 Spatial and Nonspatial Data • Open Textbooks : Introduction to Geographic Information Systems : Intro to GIS: 02 Data and Information • OpenStax : Principles of Marketing : 2 Sources of Marketing Information (pending) • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I | |
| 6.1.6 | identify key business metrics that are used to make business decisions or evaluate outcomes of business decisions; | ✅ | • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • OpenStax : Principles of Marketing : 3 Metrics to Measure Advertising Campaign Effectiveness (pending) • OpenStax : Principles of Marketing : 3 The Use of Metrics in Evaluating New Products (pending) • OpenStax : Principles of Marketing : 3 Metrics Used to Evaluate the Success of Online Marketing (pending) • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis | |
| 6.1.7 | analyze data and make recommendations for improving business operations | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Project Management : ProjMgmt 02: Project Management Planning Part I • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization | |
| 7. The Student Explains Concepts And Strategies Used In Determining And Adjusting Prices T... | 7.1.1 | investigate and describe how businesses make pricing decisions | ✅ | • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Pointful Education : Entrepreneurship and Small Business Certification : ESB 08: Financial Management Part I • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 04 Cost Volume Profit (CVP) Analysis |
| 7.1.2 | identify and explain goals for pricing, including profit, market share, and competition | ✅ | • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Pointful Education : Entrepreneurship and Small Business Certification : ESB 08: Financial Management Part I | |
| 7.1.3 | analyze factors affecting price, including supply and demand, perceived value, costs, expenses (profit margin), and competition | ✅ | • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 04 Cost Volume Profit (CVP) Analysis • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 17 Accounting and Financial Information | |
| 7.1.4 | explain the economic principle of break-even point | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 17 Accounting and Financial Information • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 04 Cost Volume Profit (CVP) Analysis | |
| 7.1.5 | explain key pricing terms, including odd/even pricing, loss leaders, prestige pricing, penetration pricing, price bundling, price lining, and everyday low pricing; | ✅ | • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) • OpenStax : Principles of Marketing : 4 Pricing Strategies for New Products (pending) | |
| 7.1.6 | explain how supply and demand affect price | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 03 Economics and Business • Pointful Education : Personal Finance : Personal Finance 01: Money and You: The Role of Individuals and Families in the Global Economy • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion | |
| 8. The Student Explains The Role Of Product Or Service Management As A Marketing Function.... | 8.1.1 | explain the concept of product mix, including product lines, product width, and product depth | ✅ | • OpenStax : Principles of Marketing : 3 Product Items, Product Lines, and Product Mixes (pending) • OpenStax : Principles of Marketing : 6 Packaging, Labeling, and Warranties (pending) |
| 8.1.2 | explain the importance of generating new product ideas | ✅ | • OpenStax : Principles of Marketing : 2 Stages of the New Product Development Process (pending) • OpenStax : Principles of Marketing : 1 New Products from a Customer Perspective (pending) | |
| 8.1.3 | analyze the product mix for a current business | ✅ | • OpenStax : Principles of Marketing : 3 Product Items, Product Lines, and Product Mixes (pending) | |
| 8.1.4 | identify and discuss the components of the product life cycle, including introduction, growth, maturity, and decline; | ✅ | • OpenStax : Principles of Marketing : 4 The Product Life Cycle (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Sport Marketing : Sport Marketing: 05 THE PRODUCT OF COLLEGE ATHLETICS | |
| 8.1.5 | identify the impact of marketing decisions made in each stage of the product life cycle | ✅ | • OpenStax : Principles of Marketing : 4 The Product Life Cycle (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Sport Marketing : Sport Marketing: 05 THE PRODUCT OF COLLEGE ATHLETICS | |
| 9. The Student Knows The Process And Methods To Communicate Information About Products To ... | 9.1.1 | explain the role of promotion as a marketing function | ✅ | • OpenStax : Principles of Marketing : 1 The Promotion Mix and Its Elements (pending) • OpenStax : Principles of Marketing : 5 Ethical Issues in Marketing Communication (pending) • OpenStax : Introduction to Business : 12.5 Promotion Strategy (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion |
| 9.1.2 | identify and describe elements of the promotional mix, including advertising, public relations, personal selling, and sales promotion | ✅ | • OpenStax : Principles of Marketing : 1 The Promotion Mix and Its Elements (pending) • OpenStax : Principles of Marketing : 1 Advertising in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 4 Public Relations and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 1 Personal Selling and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 5 Sales Promotion and Its Role in the Promotion Mix (pending) | |
| 9.1.3 | describe and demonstrate effective ways to communicate features and benefits of a product to a potential client; | ✅ | • OpenStax : Principles of Marketing : 3 Steps in the Personal Selling Process (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion | |
| 9.1.4 | analyze and evaluate websites for effectiveness in achieving a desired outcome | ✅ | • Core-LX : All Lessons : Meta Advertising: Campaign Objectives and Performance Metrics (pending) • Core-LX : ELA English II : ELA English II: Unit 06 • Open Textbooks : Foundations in Digital Marketing : FIDM: 03 Analyzing and Optimizing Your Digital Marketing Performance • Open Textbooks : Digital Media Production : Digital Media Production - Unit 29 - Communication and Constructive Criticism • Open Textbooks : Foundations in Digital Marketing : FIDM: 03 Analyzing and Optimizing Your Digital Marketing Performance | |
| 10. The Student Identifies Promotional Channels Used To Communicate With The Targeted Audie... | 10.1.1 | create advertising examples using various media, including print media such as outdoor, newspapers, magazines, and direct mail; digital media such as email, apps, and social media; and broadcast media such as television and radio, to communicate with target audiences | ✅ | • Pointful Education : Meta Social Media : Meta Social Media 04: Advertising Fundamentals • Pointful Education : Meta Social Media : Meta Social Media 05: Creating and Managing Ads Part I • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II |
| 10.1.2 | describe various public-relations activities such as a press releases and publicity management | ✅ | • OpenStax : Principles of Marketing : 4 Public Relations and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 5 The Advantages and Disadvantages of Public Relations (pending) | |
| 10.1.3 | analyze and compare examples of sales promotions such as coupons, loyalty programs, rebates, samples, premiums, sponsorship, and product placement; | ✅ | • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) • OpenStax : Principles of Marketing : 6 Main Types of Sales Promotion (pending) | |
| 10.1.4 | explain the role of marketing ethics in promotional strategies | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Concerns in Advertising and Public Relations (pending) • OpenStax : Principles of Marketing : 4 Ethical Issues in Digital Marketing and Social Media (pending) | |
| 11. The Student Explores The Role Of Channel Members And Methods Of Product Transportation.... | 11.1.1 | define channel of distribution | ✅ | • OpenStax : Introduction to Business : 12.1 The Nature and Functions of Distribution (Place) (pending) • OpenStax : Principles of Marketing : 1 The Use and Value of Marketing Channels (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Supply Chain Management (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution |
| 11.1.2 | describe the roles of intermediaries, including manufacturer, agent, wholesaler/industrial distributor, retailer, and consumer/industrial user, and explain how the roles may impact business decisions and the success of a business | ✅ | • OpenStax : Introduction to Business : 12.1 The Nature and Functions of Distribution (Place) (pending) • OpenStax : Introduction to Business : 12.2 Wholesaling (pending) • OpenStax : Introduction to Business : 12.3 The Competitive World of Retailing (pending) • OpenStax : Principles of Marketing : 1 The Use and Value of Marketing Channels (pending) • OpenStax : Principles of Marketing : 4 Managing the Distribution Channel (pending) | |
| 11.1.3 | identify and discuss the methods of transportation for products, including road, air, maritime, rail, and intermodal; | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 02 - Hospitality Sectors • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Global Value Chain : GVC04: Transportation • WorkForge : Introduction to Logistics : [LOG04] Distribution and Transportation • WorkForge : Introduction to Logistics : [LOG04] Distribution and Transportation | |
| 11.1.4 | analyze and explain the impact of the distribution channel on price | ✅ | • OpenStax : Principles of Marketing : 3 Factors Influencing Channel Choice (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution | |
| 12. The Student Demonstrates How To Determine Client Needs And Wants And Responds Through P... | 12.1.1 | explain the role of personal selling as a marketing function | ✅ | • OpenStax : Principles of Marketing : 1 Personal Selling and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) • OpenStax : Principles of Marketing : 3 Steps in the Personal Selling Process (pending) |
| 12.1.2 | explain the role of customer service as a component of selling relationships | ✅ | • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) | |
| 12.1.3 | explain the importance of preparing for the sale, including gaining knowledge of product features and benefits, identifying the target market and their needs, and overcoming common objections; | ✅ | • OpenStax : Principles of Marketing : 3 Steps in the Personal Selling Process (pending) • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) | |
| 12.1.4 | identify and explain ways to determine needs of customers and their buying behaviors, including emotional, rational, or patronage | ✅ | • OpenStax : Principles of Marketing : 4 Ethical Issues in Consumer Buying Behavior (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) | |
| 13. The Student Demonstrates Effective Sales Techniques. The Student Is Expected To: | 13.1.1 | describe the steps of the selling process such as approaching the customer, determining needs, presenting the product, overcoming objections, closing the sale, and suggestive selling | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) • OpenStax : Principles of Marketing : 3 Steps in the Personal Selling Process (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales |
| 13.1.2 | explain effective strategies and techniques for various sales situations; | ✅ | • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales | |
| 13.1.3 | develop and pitch a sales presentation for a product or service using the steps of the sales process such as addressing customers' needs, wants, and objections and negotiating the sale | ✅ | • GoSkills : Introduction to Sales : Intro to Sales: 06 The Presentation • GoSkills : Introduction to Sales : Intro to Sales: 01 Be an Expert • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales | |
| 14. The Student Implements A Marketing Plan. The Student Is Expected To: | 14.1.1 | identify a key target audience | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Open Textbooks : Intro to Social Media : ISM02: Crafting a Social Media Strategy for Your Business • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing |
| 14.1.2 | develop an appropriate message and select a medium to attract customers | ✅ | • GoSkills : Introduction to Marketing : Intro to Marketing: 03 Create a Marketing Plan • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Open Textbooks : Building Relationships With Business Communication : BRBC01: Developing Business Relationships • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I | |
| 14.1.3 | create a promotional plan that includes target market, promotional objective, advertising media selection, promotional schedule, and budget | ✅ | • GoSkills : Introduction to Marketing : Intro to Marketing: 03 Create a Marketing Plan • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 02 STRATEGIC MARKETING MANAGEMENT • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I | |
| 14.1.4 | develop and present a marketing plan to an audience; | ✅ | • OpenStax : English II : 4.4 Lesson 4.4: Formal Presentations (pending) • Core-LX : ELA English II : ELA English II: Unit 08 • Pointful Education : Social Media Business Marketing : SMBM 06: Social Media Presentations and Blogs • OpenStax : English II : 8.4 Lesson 8.4: Presenting Research (pending) • OpenStax : English I : 8.4 Lesson 8.4: Presenting Research (pending) | |
| 14.1.5 | analyze various marketing plans for effectiveness | ✅ | • OpenStax : Principles of Marketing : 3 Metrics to Measure Advertising Campaign Effectiveness (pending) • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • OpenStax : Principles of Marketing : 5 The Advantages and Disadvantages of Public Relations (pending) • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis | |
| 15. The Student Knows The Nature And Scope Of Project Management. The Student Is Expected To: | 15.1.1 | investigate and describe the various tools available to manage a project such as a Gantt chart; | ✅ | • Pointful Education : Project Management : ProjMgmt 04: Tools and Systems • GoSkills : Project Management Basics : Project Management Basics: 02 Planning • GoSkills : Project Management Basics (2026) : Project Management Basics (2026) • Pointful Education : Project Management : ProjMgmt 05: Traditional Plan-Based Methodologies and Scheduling • Pointful Education : Project Management : ProjMgmt 05: Traditional Plan-Based Methodologies and Scheduling |
| 15.1.2 | define and explain the components of a project plan, including project goals schedule, timeline, budget, human resources, quality management, risk management, monitoring, and controlling a project | ✅ | • Pointful Education : Project Management : ProjMgmt 02: Project Management Planning Part I • Pointful Education : Project Management : ProjMgmt 05: Traditional Plan-Based Methodologies and Scheduling • Pointful Education : Project Management : ProjMgmt 02: Project Management Planning Part I • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 19: Cost and Financial Management • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 16: Risk and Contract Management | |
| 16. The Student Knows The Nature And Scope Of Ethics In Marketing. The Student Is Expected To: | 16.1.1 | analyze and explain the role and use of ethics in marketing | ✅ | • OpenStax : Introduction to Business : 2.2 How Organizations Influence Ethical Conduct (pending) • OpenStax : Principles of Marketing : 4 Ethical Issues in Consumer Buying Behavior (pending) • OpenStax : Principles of Marketing : 5 Ethical Issues in Developing a Marketing Strategy (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility |
| 16.1.2 | research and discuss how ethics has affected a company's profitability; | ✅ | • OpenStax : Introduction to Business : 2.2 How Organizations Influence Ethical Conduct (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility | |
| 16.1.3 | describe how marketing ethics can be effectively applied to the decision-making process | ✅ | • OpenStax : Principles of Marketing : 5 Ethical Issues in Developing a Marketing Strategy (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Working in the Food Service Industry : CUL07: CH05: Organization and Self-Management • Open Textbooks : Trades Access Common Core: Expectations and Responsibilities of Employers and Employees : TACC EAROEE: 06 Effective Problem Solving |
Coverage Summary
Core-LX delivers strong coverage of this TEKS course at 100% of sub-standards aligned.
Primary publishers contributing alignment: OpenStax (124), Open Textbooks (85), Pointful Education (46), Core-LX (11), Certify ED (9).
No open gaps. All sub-standards have at least one genuine Core-LX badge match.
Eligible for Gap Lesson / Gap Lab generation — coverage exceeds the 85% threshold; any remaining sub-standard gaps will be closed by auto-generated lessons in the next pipeline phase.
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