Back to Standards Coverage
Advertising
Business, Marketing, and Finance · Texas TEKS
| Strand | Standard ID | Standard Statement | Covered? | CLX Match List |
|---|---|---|---|---|
| 1. The Student Knows The Importance Of Marketing As Well As The Functions Of Marketing. Th... | 1.1.1 | recognize marketing functions and how they relate to advertising | ✅ | • OpenStax : Principles of Marketing : 1 The Promotion Mix and Its Elements (pending) • OpenStax : Principles of Marketing : 2 The Communication Process (pending) • OpenStax : Principles of Marketing : 3 Integrated Marketing Communications (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) |
| 1.1.2 | explain how each component of the marketing mix contributes to successful advertising | ✅ | • OpenStax : Principles of Marketing : 2 The Marketing Mix and the 4Ps of Marketing (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • OpenStax : Principles of Marketing : 5 Determining Consumer Needs and Wants (pending) • OpenStax : Principles of Marketing : 4 Marketing in a Global Environment (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW10: Global Promotion | |
| 1.1.3 | identify the importance of target markets; | ✅ | • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • OpenStax : Principles of Marketing : 4 Selecting Target Markets (pending) • OpenStax : Principles of Marketing : 5 Product Positioning (pending) • OpenStax : Principles of Marketing : 2 Segmentation of B2B and International Markets (pending) • OpenStax : Principles of Marketing : 1 Understanding Consumer Markets and Buying Behavior (pending) | |
| 1.1.4 | research trends affecting advertising marketing | ✅ | • OpenStax : Principles of Marketing : 4 Marketing in a Global Environment (pending) • OpenStax : Principles of Marketing : 3 Factors Comprising and Affecting the Marketing Environment (pending) • OpenStax : Principles of Marketing : 2 Assessment of Global Markets for Opportunities (pending) • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • Open Textbooks : Sport Marketing : Sport Marketing: 10 END NOTES & FUTURE MARKETING TRENDS | |
| 2. The Student Knows The Impact And Value Of Diversity. The Student Is Expected To: | 2.1.1 | examine elements of culture and discuss the need for understanding cultural diversity; | ✅ | • OpenStax : Principles of Marketing : 3 Multicultural Marketing (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment |
| 2.1.2 | identify how diversity affects advertising strategy | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Issues in Diversity Marketing (pending) • OpenStax : Principles of Marketing : 5 Marketing to Sociodemographic Groups (pending) • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I | |
| 3. The Student Knows The Nature And Scope Of Advertising Marketing. The Student Is Expecte... | 3.1.1 | demonstrate knowledge of the history of advertising as an industry and how it relates to today's marketplace | ✅ | • Core-LX : Career Exploration : Career Explorer — Find Your Path (pending) • OpenStax : Introduction to Business : 12.6 The Huge Impact of Advertising (pending) • OpenStax : Introduction to Business : 12.9 Public Relations Helps Build Goodwill (pending) |
| 3.1.2 | discuss major environmental influences that impact advertising | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Concerns in Advertising and Public Relations (pending) • OpenStax : Principles of Marketing : 1 Advertising in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 2 Major Decisions in Developing an Advertising Plan (pending) | |
| 3.1.3 | research the advantages and disadvantages of the types of advertising; | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Concerns in Advertising and Public Relations (pending) • OpenStax : Principles of Marketing : 1 Advertising in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 3 Metrics to Measure Advertising Campaign Effectiveness (pending) • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I | |
| 3.1.4 | illustrate how international marketing affects the advertising industry | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Open Textbooks : Global Marketing In a Digital World : GMDW01: Introduction to Global Marketing • Open Textbooks : Global Marketing In a Digital World : GMDW01: Introduction to Global Marketing • Open Textbooks : Global Marketing In a Digital World : GMDW06: Global Market Entry Modes • Open Textbooks : Global Marketing In a Digital World : GMDW06: Global Market Entry Modes | |
| 4. The Student Knows That Advertising Requires Knowledge Of Demographics. The Student Is E... | 4.1.1 | explain how the use of demographics has influenced the industry | ✅ | • OpenStax : Principles of Marketing : 2 Diversity and Inclusion Marketing (pending) • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) |
| 4.1.2 | differentiate between buying habits and buying preferences; | ✅ | • OpenStax : Principles of Marketing : 1 Understanding Consumer Markets and Buying Behavior (pending) • OpenStax : Principles of Marketing : 4 Ethical Issues in Consumer Buying Behavior (pending) • OpenStax : Principles of Marketing : 3 The Consumer Purchasing Decision Process (pending) • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing • Pointful Education : Communication Skills for Business : Communication Skills for Business 02: Effective Communication Strategies Part I | |
| 4.1.3 | explain the impact of multiculturalism and multigenerationalism on advertising marketing activities | ✅ | • OpenStax : Principles of Marketing : 2 Diversity and Inclusion Marketing (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy | |
| 5. The Student Knows That A Career In Advertising Requires Knowledge Of The Industry. The ... | 5.1.1 | research careers in the advertising industry | ✅ | • Core-LX : Career Exploration : Career Explorer — Find Your Path (pending) • Core-LX : Career Exploration : Animal Health Careers Explorer (pending) |
| 5.1.2 | identify businesses related to advertising; | ✅ | • Pointful Education : Startups and Innovation : Module 04: Competition • Pointful Education : Startups and Innovation : Module 03: Business Models | |
| 5.1.3 | identify the role of professional organizations, trade associations, and labor unions in the advertising industry | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 01 - Hospitality Fundamentals • Pointful Education : Agriscience III : Agriscience_03 01: The Agriscience Industry • Certify ED : Animal Science (Video & VR) : Animal Science - Unit 02 - Understanding Animals: Taxonomy, Economics, Careers, and Safety | |
| 6. The Student Understands The Importance Of Selling In The Advertising Industry. The Stud... | 6.1.1 | explain how selling contributes to the success of an advertising agency; | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy |
| 6.1.2 | employ the steps of selling, including prospecting, pre-approach, approach, presentation, overcoming objections, close, and follow-up | ✅ | • OpenStax : Principles of Marketing : 3 Steps in the Personal Selling Process (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • OpenStax : Principles of Marketing : 1 Personal Selling and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) | |
| 7. The Student Evaluates And Uses Information Resources To Research Careers In Advertising... | 7.1.1 | use multimedia resources such as the Internet to research careers in advertising and sales; | ✅ | • Core-LX : Career Exploration : Career Explorer — Find Your Path (pending) • Pointful Education : Early Childhood Education II : EarlyChildEd_02 10: Brain Research and Communication Skills • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 05 Research Information • OpenStax : English I : 8.2 Lesson 8.2: Locating & Evaluating Sources (pending) |
| 7.1.2 | identify businesses related to advertising and sales | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy | |
| 8. The Student Develops And Delivers Presentations Using Appropriate Media To Engage And I... | 8.1.1 | prepare oral presentations to provide information for specific purposes and audiences | ✅ | • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • Open Textbooks : Building Relationships With Business Communication : BRBC03: Presentations • Pointful Education : Agriscience I : Agriscience_01 06: Agriscience Tools, Equipment, and Instruments • OpenStax : English I : 8.4 Lesson 8.4: Presenting Research (pending) • OpenStax : English II : 4.4 Lesson 4.4: Formal Presentations (pending) |
| 8.1.2 | identify and prepare support materials that will enhance an oral presentation; | ✅ | • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • OpenStax : English II : 4.4 Lesson 4.4: Formal Presentations (pending) • Pointful Education : Architectural Design I : Architecture_01 Arch 07: Pictorial Drawings and Surface Developments • Core-LX : ELA English II : ELA English II: Unit 08 • Core-LX : Microsoft PowerPoint Associate Certification Prep : MOS PowerPoint - PowerPoint Certification Readiness | |
| 8.1.3 | deliver an oral presentation that sustains listener attention and interest | ✅ | • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • GoSkills : Public Speaking : Public Speaking: 04 How To Tell Stories • GoSkills : Public Speaking : Public Speaking: 04 How To Tell Stories • OpenStax : English II : 4.4 Lesson 4.4: Formal Presentations (pending) • Open Textbooks : Building Relationships With Business Communication : BRBC03: Presentations | |
| 9. The Student Knows The Marketing-Information System. The Student Is Expected To: | 9.1.1 | explain characteristics and purposes of a marketing-information system | ✅ | • OpenStax : Principles of Marketing : 1 Marketing Research and Big Data (pending) • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) |
| 9.1.2 | identify benefits and limitations of marketing research; | ✅ | • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • OpenStax : Principles of Marketing : 4 Ethical Issues in Marketing Research (pending) • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales | |
| 9.1.3 | analyze data used to make accurate forecasts | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 05: Time Series and Forecasting • Core-LX : Precalculus 2e : Precalculus 2e - Chapter 02: Linear Functions • OpenStax : Precalculus 2e : Section 2.4: Fitting Linear Models to Data (pending) | |
| 10. The Student Knows Pricing Policies, Objectives, And Strategies. The Student Is Expected... | 10.1.1 | compare and contrast pricing policies; | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Considerations in Pricing (pending) • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) • OpenStax : Principles of Marketing : 4 Pricing Strategies for New Products (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES • Open Textbooks : Sport Marketing : Sport Marketing: 06 ENGAGING THE PRICE WAR: TICKET AND MERCHANISE SALES |
| 10.1.2 | analyze the price of an advertising marketing product | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Concerns in Advertising and Public Relations (pending) • OpenStax : Principles of Marketing : 1 Advertising in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 2 Major Decisions in Developing an Advertising Plan (pending) • OpenStax : Principles of Marketing : 3 Metrics to Measure Advertising Campaign Effectiveness (pending) • GoSkills : Introduction to Marketing : Intro to Marketing: 04 Creating Marketing Content | |
| 11. The Student Knows The Elements And Processes Of Product Planning. The Student Is Expect... | 11.1.1 | describe stages of new-product planning | ✅ | • OpenStax : Principles of Marketing : 2 Stages of the New Product Development Process (pending) • OpenStax : Principles of Marketing : 5 Stages in the Consumer Adoption Process for New Products (pending) • OpenStax : Principles of Marketing : 1 New Products from a Customer Perspective (pending) • OpenStax : Principles of Marketing : 4 Factors Contributing to the Success or Failure of New Products (pending) • OpenStax : Principles of Marketing : 3 The Use of Metrics in Evaluating New Products (pending) |
| 11.1.2 | analyze product mix; | ✅ | • OpenStax : Principles of Marketing : 3 Product Items, Product Lines, and Product Mixes (pending) • OpenStax : Principles of Marketing : 6 Packaging, Labeling, and Warranties (pending) • OpenStax : Principles of Marketing : 1 Products, Goods, and Services (pending) • OpenStax : Principles of Marketing : 5 Branding and Brand Equity (pending) | |
| 11.1.3 | identify stages of the product life cycle for new or existing advertising marketing plans | ✅ | • OpenStax : Principles of Marketing : 4 The Product Life Cycle (pending) • OpenStax : Principles of Marketing : 3 Product Items, Product Lines, and Product Mixes (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy | |
| 12. The Student Knows That Successful Marketers Must Develop, Implement, And Evaluate A Pro... | 12.1.1 | identify components of the promotional mix such as advertising, visual merchandising, and personal selling | ✅ | • OpenStax : Principles of Marketing : 1 Personal Selling and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 4 Public Relations and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 5 The Advantages and Disadvantages of Public Relations (pending) • OpenStax : Introduction to Business : 12.9 Public Relations Helps Build Goodwill (pending) • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion |
| 12.1.2 | demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas; | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • GoSkills : Adobe Illustrator: Beginner to Pro (2026) : Adobe Illustrator: Beginner to Pro (2026) | |
| 12.1.3 | analyze a promotional plan for effectiveness | ✅ | • OpenStax : Principles of Marketing : 2 Major Decisions in Developing an Advertising Plan (pending) • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Open Textbooks : Sport Marketing : Sport Marketing: 02 STRATEGIC MARKETING MANAGEMENT | |
| 13. The Student Knows How Technology Affects Advertising. The Student Is Expected To: | 13.1.1 | examine how social media contributes to advertising; | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II |
| 13.1.2 | research the use of technology in advertising | ✅ | • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects | |
| 14. The Student Understands How Media Planning Should Achieve Marketing Objectives. The Stu... | 14.1.1 | compare and contrast the different forms of media; | ✅ | • Open Textbooks : AMERICAN GOVERNMENT (2E – SECOND EDITION) : Chapter 8: The Media • Open Textbooks : Video Production Basics DIY Guide : Video Production Basics DIY Guide - Ch 03: Post Production • Pointful Education : Networking : NET 01: Network Components Part I |
| 14.1.2 | distinguish between the four components of marketing, including paid, earned, shared, and owned (PESO) | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management |
Coverage Summary
Core-LX delivers strong coverage of this TEKS course at 100% of sub-standards aligned.
Primary publishers contributing alignment: OpenStax (70), Open Textbooks (39), Pointful Education (29), Core-LX (9), Certify ED (9).
No open gaps. All sub-standards have at least one genuine Core-LX badge match.
Eligible for Gap Lesson / Gap Lab generation — coverage exceeds the 85% threshold; any remaining sub-standard gaps will be closed by auto-generated lessons in the next pipeline phase.
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