Back to Standards Coverage
Fashion Marketing
Business, Marketing, and Finance · Texas TEKS
| Strand | Standard ID | Standard Statement | Covered? | CLX Match List |
|---|---|---|---|---|
| 1. The Student Knows The Importance And Functions Of Marketing. The Student Is Expected To: | 1.1.1 | describe each marketing function and how it relates to the fashion industry | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 2 Segmentation of B2B and International Markets (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • OpenStax : Principles of Marketing : 1 Marketing and the Marketing Process (pending) |
| 1.1.2 | describe advantages and disadvantages of market segmentation and mass marketing; | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 3 Essential Factors in Effective Market Segmentation (pending) • OpenStax : Principles of Marketing : 2 Segmentation of B2B and International Markets (pending) • OpenStax : Principles of Marketing : 5 Product Positioning (pending) | |
| 1.1.3 | research trends affecting fashion marketing | ✅ | • OpenStax : Principles of Marketing : 4 Recent Trends in Retailing (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 01 INTRODUCTION OF SPORT MARKETING • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • OpenStax : Principles of Marketing : 3 Factors Comprising and Affecting the Marketing Environment (pending) | |
| 2. The Student Knows The Impact And Value Of Diversity. The Student Is Expected To: | 2.1.1 | explain elements of culture and the need for understanding cultural diversity; | ✅ | • OpenStax : Principles of Marketing : 3 Multicultural Marketing (pending) • OpenStax : Principles of Marketing : 5 Marketing to Sociodemographic Groups (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Certify ED : Medical Assistant : Medical Assistant - Unit 29 - Nutrition, Development, and Holistic Care • Open Textbooks : Introduction to Education : IE 03 - Who are Today’s Students? |
| 2.1.2 | identify how diversity affects fashion | ✅ | • Pointful Education : WearTech: Wearable Technologies : WearTech 08: Wearable Technology in Fashion | |
| 3. The Student Demonstrates The Use Of Oral And Written Communication Skills In Creating, ... | 3.1.1 | create presentations using appropriate media to inform audiences; | ✅ | • Core-LX : Microsoft PowerPoint Associate Certification Prep : MOS PowerPoint - PowerPoint Certification Readiness • OpenStax : English I : 4.4 Lesson 4.4: Presentation Skills (pending) • Core-LX : ELA English II : ELA English II: Unit 08 • Pointful Education : Social Media Business Marketing : SMBM 06: Social Media Presentations and Blogs • GoSkills : Body Language : Body Language: 05 The Toughest Situations: Presentations and Media Interviews |
| 3.1.2 | exhibit public relations skills to increase customer satisfaction | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills | |
| 4. The Student Knows That Distribution Channel Members Facilitate The Movement Of Products... | 4.1.1 | explain channels of distribution for fashion products; | ✅ | • OpenStax : Principles of Marketing : 2 Types of Marketing Channels (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Supply Chain Management (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution |
| 4.1.2 | describe activities of each channel member in the fashion industry | ✅ | • OpenStax : Principles of Marketing : 4 Managing the Distribution Channel (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Supply Chain Management (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution • OpenStax : Introduction to Business : 12.1 The Nature and Functions of Distribution (Place) (pending) | |
| 5. The Student Knows The Marketing-Information System. The Student Is Expected To: | 5.1.1 | define the purpose of marketing-information systems | ✅ | • OpenStax : Principles of Marketing : 1 Marketing Research and Big Data (pending) • OpenStax : Principles of Marketing : 2 Sources of Marketing Information (pending) |
| 5.1.2 | identify limitations of marketing research | ✅ | • OpenStax : Principles of Marketing : 4 Ethical Issues in Marketing Research (pending) • OpenStax : English I : 8.2 Lesson 8.2: Locating & Evaluating Sources (pending) | |
| 5.1.3 | explain how inventory can be managed by using tools such as point-of-sale systems, just- in-time strategies, and radio frequency identification (RFID) technology; | ✅ | • Core-LX : Manufacturing (Iowa State Gap) : MRP and Production Scheduling (pending) • WorkForge : Introduction to Logistics : [LOG03] Inventory • Open Textbooks : Global Value Chain : GVC05: Inbound and Outbound Storage Facilities • Certify ED : Hospitality Management : Hospitality - Unit 09 - Financial Operations | |
| 5.1.4 | analyze data used to make accurate retail forecasts | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 05: Time Series and Forecasting • OpenStax : Principles of Data Science : 1 Overview of Data Collection Methods (pending) • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 01: What Are Data and Data Science? | |
| 6. The Student Knows Concepts And Strategies Used In Determining And Adjusting Prices To M... | 6.1.1 | employ pricing strategies to determine prices | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Considerations in Pricing (pending) • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) • OpenStax : Principles of Marketing : 4 Pricing Strategies for New Products (pending) • OpenStax : Principles of Marketing : 3 The Five-Step Procedure for Establishing Pricing Policy (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy |
| 6.1.2 | develop a sample credit policy that could be a useful fashion marketing strategy; | ✅ | • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 29 - Credit Problems, Consumer Protection, and Credit Reports | |
| 6.1.3 | analyze the price of a fashion product | ✅ | • OpenStax : Principles of Marketing : 3 Retailing Strategy Decisions (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) | |
| 7. The Student Knows Merchandising Concepts And Processes Used In Obtaining, Developing, M... | 7.1.1 | use assortment-mix strategies to create maximum mix of products at minimum cost | ✅ | • Pointful Education : Startups and Innovation : Module 05: Disruptive Innovation • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) • OpenStax : Principles of Marketing : 4 Pricing Strategies for New Products (pending) • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World |
| 7.1.2 | perform buying activities to obtain products for resale | ✅ | • Open Textbooks : Principles of Accounting : POA06: Merchandising Transactions • Open Textbooks : Principles of Accounting : POA06: Merchandising Transactions • Open Textbooks : Principles of Accounting : POA06: Merchandising Transactions • Pointful Education : Quickbooks : Quickbooks 04: Setting Up Customers, Products, and Services • Pointful Education : Quickbooks : Quickbooks 04: Setting Up Customers, Products, and Services | |
| 7.1.3 | analyze vendor performance to choose vendors and merchandise; | ✅ | • Pointful Education : Startups and Innovation : Module 04: Competition • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World • Pointful Education : Quickbooks : Quickbooks 06: Managing Vendor Records and Expense Settings • Pointful Education : Quickbooks : Quickbooks 06: Managing Vendor Records and Expense Settings • Pointful Education : Personal Finance : Personal Finance 05: Making Informed Buying Decisions | |
| 7.1.4 | position products and services to acquire a desired business image | ✅ | • Pointful Education : Startups and Innovation : Module 07: Marketing a Startup • OpenStax : Principles of Marketing : 5 Branding and Brand Equity (pending) • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products | |
| 8. The Student Knows That A Successful Marketer Must Communicate Information On Retail Pro... | 8.1.1 | demonstrate methods of advertising to communicate promotional messages to targeted audiences | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • GoSkills : Introduction to Marketing : Intro to Marketing: 05 Get Online • OpenStax : Introduction to Business : 12.9 Public Relations Helps Build Goodwill (pending) • OpenStax : Principles of Marketing : 3 Metrics to Measure Advertising Campaign Effectiveness (pending) |
| 8.1.2 | use special events to increase sales | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 02 - Hospitality Sectors • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion | |
| 8.1.3 | display visual merchandising techniques to increase interest in product offerings | ✅ | • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) | |
| 8.1.4 | implement display techniques to attract customers and increase sales potential; | ✅ | • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Open Textbooks : Digital Media Production : Digital Media Production - Unit 18 - Color Temperature, Psychology, and Displays | |
| 8.1.5 | manage promotional activities to maximize return on promotional efforts | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • GoSkills : Introduction to Marketing : Intro to Marketing: 05 Get Online • Open Textbooks : Foundations in Digital Marketing : FIDM: 03 Analyzing and Optimizing Your Digital Marketing Performance | |
| 9. The Student Knows That Purchasing Occurs As Steps In A Continuous Cycle. The Student Is... | 9.1.1 | distinguish between buying for resale and buying for organizational use; | ❌ | no genuine match |
| 9.1.2 | demonstrate knowledge of the fashion buying process such as preparing a buying plan, completing purchase orders, and processing invoices | ❌ | no genuine match | |
| 10. The Student Demonstrates An Understanding Of Concepts And Actions To Determine Client N... | 10.1.1 | acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer; | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Certify ED : Culinary Arts 2 : Culinary Arts 2 - Unit 34 - Customer Service and Sales |
| 10.1.2 | employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 06 - Products and Market Strategy • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Certify ED : Culinary Arts 2 : Culinary Arts 2 - Unit 34 - Customer Service and Sales | |
| 11. The Student Knows The Nature And Scope Of Fashion. The Student Is Expected To: | 11.1.1 | explain the importance of fashion | ✅ | • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Pointful Education : Startups and Innovation : Module 07: Marketing a Startup • Open Textbooks : Global Marketing In a Digital World : GMDW06: Global Market Entry Modes • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan |
| 11.1.2 | demonstrate knowledge of fashion history and how it relates to today's fashions | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 04: Social Media Campaigns • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Pointful Education : Early Childhood Education I : EarlyChildEd_01 07: The Influences of Nutrition, Enviroment, and Heredity | |
| 11.1.3 | distinguish among fashion terms such as fashion, style, and design | ✅ | • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Pointful Education : WearTech: Wearable Technologies : WearTech 08: Wearable Technology in Fashion • Pointful Education : WearTech: Wearable Technologies : WearTech 08: Wearable Technology in Fashion • Pointful Education : WearTech: Wearable Technologies : WearTech 08: Wearable Technology in Fashion | |
| 11.1.4 | list major environmental influences on fashion demand | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Certify ED : Hospitality Management : Hospitality - Unit 01 - Hospitality Fundamentals | |
| 11.1.5 | research fashion information | ✅ | • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 05 Research Information • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 05 Research Information • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 05 Research Information • Core-LX : ELA English I : ELA English 1: Unit 08 Inquiry & Research | |
| 11.1.6 | explain legislation that impacts the fashion industry; | ✅ | • Certify ED : Animal Science (Video & VR) : Animal Science - Unit 10 - Fundamentals of Livestock Care and Management • Pointful Education : Agriscience II : Agriscience_02 07: Global Economy Part I • Medcerts : Medical Coder & Biller Certification Course : Insurance and Billing, and Coding Essentials (v24.7) HI1015 • Certify ED : HVAC 2 - (Video & VR) : HVAC 2 - Unit 08 - Refrigeration Defrost Systems: Troubleshooting, Maintenance, and Environmental Compliance | |
| 11.1.7 | describe how international marketing has affected the fashion industry | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW06: Global Market Entry Modes • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • OpenStax : Principles of Marketing : 2 Segmentation of B2B and International Markets (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns and Target Marketing (pending) | |
| 12. The Student Knows That A Career In Fashion Marketing Requires Knowledge Of The Industry... | 12.1.1 | research careers in the fashion industry | ✅ | • Core-LX : Career Exploration : Career Explorer — Find Your Path (pending) • Core-LX : Career Exploration : Animal Health Careers Explorer (pending) • Certify ED : Veterinary Science (Video & VR) : Veterinary Science - Unit 09: Veterinary Careers, Opportunities, and Requirements • Certify ED : Animal Science (Video & VR) : Animal Science - Unit 02 - Understanding Animals: Taxonomy, Economics, Careers, and Safety |
| 12.1.2 | list and describe businesses related to the fashion industry; | ✅ | • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Pointful Education : Startups and Innovation : Module 03: Business Models • Pointful Education : Startups and Innovation : Module 04: Competition | |
| 12.1.3 | delineate components of softlines such as sportswear, footwear, and men's and children's fashions | ❌ | no genuine match | |
| 13. The Student Demonstrates Mathematics Knowledge And Skills Required To Pursue The Full-R... | 13.1.1 | apply data and measurements to solve a problem; | ✅ | • Pointful Education : Architectural Design I : Architecture_01 Arch 02: Design and Drawings Part I • Pointful Education : Building Maintenance Technologies : BuildMT 06: Construction Math Part II • Pointful Education : Building Maintenance Technologies : BuildMT 06: Construction Math Part II • TPC : TPC Industrial Fundamentals : 103 Mathematics in the Plant • Open Textbooks : Machine Shop VESL : Machine Shop VESL: 04 Basic Math |
| 13.1.2 | analyze mathematical problem statements for missing or irrelevant data | ❌ | no genuine match |
Coverage Summary
Core-LX delivers strong coverage of this TEKS course at 90% of sub-standards aligned.
Primary publishers contributing alignment: OpenStax (37), Pointful Education (33), Open Textbooks (30), Certify ED (21), Core-LX (14).
Gap-closure roadmap (4 sub-standards not yet aligned, grouped by strand):
- Strand 9. The Student Knows That Purchasing Occurs As Steps In A Continuous Cycle. The Student Is...: 2 sub-standard(s) — candidate for a focused Gap Lesson
- Strand 12. The Student Knows That A Career In Fashion Marketing Requires Knowledge Of The Industry...: 1 sub-standard(s) — candidate for a focused Gap Lesson
- Strand 13. The Student Demonstrates Mathematics Knowledge And Skills Required To Pursue The Full-R...: 1 sub-standard(s) — candidate for a focused Gap Lesson
Eligible for Gap Lesson / Gap Lab generation — coverage exceeds the 85% threshold; any remaining sub-standard gaps will be closed by auto-generated lessons in the next pipeline phase.
Want to see this in your LMS?
Every badge above is deliverable through Canvas, Moodle, D2L, Blackboard, or any LTI-compatible LMS.
Schedule a Demo