Back to Standards Coverage
Entrepreneurship II
Business, Marketing, and Finance · Texas TEKS
| Strand | Standard ID | Standard Statement | Covered? | CLX Match List |
|---|---|---|---|---|
| 1. The Student Demonstrates Professional Standards/Employability Skills As Required By Bus... | 1.1.1 | demonstrate professional business skills through written and oral communication | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 01: Basic Communication Principles • Pointful Education : Communication Skills for Business : Communication Skills for Business 01: Basic Communication Principles • Open Textbooks : Building Relationships With Business Communication : BRBC02: Essential Tools of Business Communication • Pointful Education : Healthcare Management and Information Systems : HMIS 06: Communication • Pointful Education : Communication Skills for Business : Communication Skills for Business 04: Best Practices for Creating Business Deliverables Part I |
| 1.1.2 | demonstrate a productive work ethic by using a personal calendar, task list, and project management tools | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 01: Basic Communication Principles • Pointful Education : Project Management : ProjMgmt 04: Tools and Systems • Pointful Education : Project Management : ProjMgmt 04: Tools and Systems • Pointful Education : Project Management : ProjMgmt 04: Tools and Systems • Open Textbooks : Working in the Food Service Industry : CUL07: CH05: Organization and Self-Management | |
| 1.1.3 | conduct meetings in face-to-face and virtual settings by creating an agenda, confirming the meeting, using an agenda as a guide for the meeting, and sending meeting follow-up correspondence | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Pointful Education : Communication Skills for Business : Communication Skills for Business 04: Best Practices for Creating Business Deliverables Part I • Pointful Education : Project Management : ProjMgmt 04: Tools and Systems • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Project Management : ProjMgmt 11: Business Analysis Roles and Responsibilities | |
| 1.1.4 | demonstrate collaboration skills within a diverse team setting | ✅ | • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Project Management : ProjMgmt 09: Agile Projects Part III • OpenStax : English I : 4.3 Lesson 4.3: Discussion & Collaboration Skills (pending) • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 01 Studying • Pointful Education : Building Maintenance Technologies II : BuildMTII08: Construction Projects | |
| 1.1.5 | identify an ethical course of action in a business setting | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 04: Starting a Business Part II • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • MissionCIT : Emergency Medical Responder - MissionCIT : EMR CH E03: Medical Ethics | |
| 1.1.6 | demonstrate leadership skills by participating in career and technical student organizations, leading a team project, or facilitating a group discussion | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 01 Teamwork in Business • Pointful Education : Career Exploration in Finance : CEIF 09: Succeeding on the Job • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills | |
| 1.1.7 | demonstrate coachability skills by working hard, respecting authority, and using feedback to inform decision making | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 08 - Life Events, Opportunity Cost, and Employability • Pointful Education : Career Exploration in Finance : CEIF 08: Networking, Resumes, Cover Letters and Interviews • Pointful Education : Architectural Design III : Architecture_03 05: Career Opportunities in Drafting • Pointful Education : Early Childhood Education II : EarlyChildEd_02 01: Professionalism Part I | |
| 1.1.8 | set short- and long-term goals | ✅ | • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 18 Personal Finances • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 30 - Balancing Credit, Debt, and Education Financing • Core-LX : Personal Finance : Personal Finance: 02 Saving and Spending • Open Textbooks : Working in the Food Service Industry : CUL07: CH06: Job Search Skills | |
| 1.1.9 | identify appropriate business attire in various work settings | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 07 - Safety and Appearance • Pointful Education : Communication Skills for Business : Communication Skills for Business 06: Delivering the Message • Certify ED : Hospitality Management : Hospitality - Unit 07 - Safety and Appearance • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership • Certify ED : Early Childhood Education (Video & VR) : Early Childhood Education - Unit 10 - Professional Skills and Dispositions | |
| 1.1.10 | demonstrate critical and analytical thinking skills when comparing business decisions; | ✅ | • Pointful Education : Architectural Design II : Architecture_02 01: Basic Architectural Drawings • Open Textbooks : Introduction to Criminal Justice : ICJ01: Crime, Criminal Justice, and Criminology • Certify ED : HVAC 2 - (Video & VR) : HVAC 2 - Unit 01 - Safety and Tools in HVAC: Essential Practices for Technicians • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 06: Decision-Making Using Machine Learning Basics • Open Textbooks : Working in the Food Service Industry : CUL07: CH05: Organization and Self-Management | |
| 1.1.11 | demonstrate virtues, including trustworthiness, responsibility, and good citizenship | ✅ | • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility | |
| 2. The Student Demonstrates An Understanding Of The Entrepreneurial Environment. The Stude... | 2.1.1 | compare the advantages and disadvantages of corporations, franchises, partnerships, limited-liability companies, and sole-proprietorships | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Introduction to Financial Accounting : Introduction to Financial Accounting • OpenStax : Introduction to Business : 4.1 Going It Alone: Sole Proprietorships (pending) • Pointful Education : Future of Home Construction : FHC 08:Owning a Construction Business |
| 2.1.2 | evaluate the factors involved with starting, acquiring, or expanding a business | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Open Textbooks : Business Mathematics : BM06: Investment Decisions • Pointful Education : Startups and Innovation : Module 09: Raising Capital | |
| 2.1.3 | describe franchise opportunities and ownership requirements | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I | |
| 2.1.4 | define scaling as it applies to growing a business | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Startups and Innovation : Module 05: Disruptive Innovation • Pointful Education : Startups and Innovation : Module 07: Marketing a Startup • Pointful Education : Startups and Innovation : Module 10: Possibilities and Opportunities | |
| 2.1.5 | self-reflect on and evaluate personal strengths for becoming a successful entrepreneur; | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 01: The Entrepreneur • Pointful Education : Entrepreneurship and Small Business Certification : ESB 01: The Entrepreneur • Pointful Education : Startups and Innovation : Module 01: Introduction to Entrepreneurship and Startups • Pointful Education : Startups and Innovation : Module 10: Possibilities and Opportunities | |
| 2.1.6 | analyze opportunity costs for a given business example | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 08 - Life Events, Opportunity Cost, and Employability • Pointful Education : Personal Finance : Personal Finance 03: Money Making: Strategies for Creating and Managing Income • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 10 Differential Decision Making | |
| 3. The Student Engages In The Ideation Process And Determines The Feasibility Of An Entrep... | 3.1.1 | identify and analyze problems in the marketplace through an ideation process | ✅ | • Open Textbooks : Digital Media Production : Digital Media Production - Unit 28 - Business Media and Problem-Solving • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Pointful Education : Architectural Design II : Architecture_02 01: Basic Architectural Drawings • Pointful Education : Architectural Design II : Architecture_02 01: Basic Architectural Drawings • Pointful Education : Building Maintenance Technologies II : BuildMTII08: Construction Projects |
| 3.1.2 | analyze market research to identify possible solutions to a problem | ✅ | • Pointful Education : Startups and Innovation : Module 04: Competition • Pointful Education : Startups and Innovation : Module 04: Competition • Open Textbooks : Adaptive Apparel Design : Adaptive Apparel Design • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition | |
| 3.1.3 | identify the customer segment affected by a problem | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • OpenStax : Principles of Marketing : 1 Market Segmentation and Consumer Markets (pending) • OpenStax : Principles of Marketing : 2 Segmentation of B2B and International Markets (pending) | |
| 3.1.4 | research, develop, and implement focus group questions for a specific customer segment | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Pointful Education : Project Management : ProjMgmt 11: Business Analysis Roles and Responsibilities • Pointful Education : Startups and Innovation : Module 04: Competition • Core-LX : ELA English II : ELA English II: Unit 08 • OpenStax : English I : 8.1 Lesson 8.1: Developing Research Questions (pending) | |
| 3.1.5 | evaluate the feasibility of possible solutions to a problem, including a competitive analysis such as a strength, weakness, opportunities, and threats (SWOT) analysis; | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Startups and Innovation : Module 04: Competition • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • Pointful Education : Architectural Design II : Architecture_02 01: Basic Architectural Drawings | |
| 3.1.6 | select and present the most viable solution to a problem based on market research, feasibility, and customer segmentation | ✅ | • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Pointful Education : Architectural Design II : Architecture_02 01: Basic Architectural Drawings | |
| 4. The Student Creates A Minimum Viable Product (Mvp) For A Start-Up Business. The Student... | 4.1.1 | define minimum viable product and unique value proposition for a good or service | ✅ | • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit |
| 4.1.2 | create a minimum viable product to a solution generated from an ideation process | ✅ | • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : WearTech: Wearable Technologies : WearTech 04: Product Design of Wearables | |
| 4.1.3 | identify unique value proposition(s) of a minimum viable product | ✅ | • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition | |
| 4.1.4 | present the minimum viable product, including the unique value proposition(s), for feedback; | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 06: Delivering the Message • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales | |
| 4.1.5 | conduct market testing of the minimum viable product | ✅ | • Pointful Education : Startups and Innovation : Module 04: Competition • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Core-LX : Intro Stats : Intro Stats - Chapter 09: Hypothesis Testing with One Sample | |
| 5. The Student Understands How To Select A Funding Source For A Start-Up Business. The Stu... | 5.1.1 | compare the advantages and disadvantages of potential funding sources, including crowdsourcing, private equity firms, venture capitalists, banks and other lenders, friends and relatives, grants, state and local development agencies, and angel investors | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Startups and Innovation : Module 09: Raising Capital • Core-LX : Financial Literacy : Financial Literacy • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 30 - Balancing Credit, Debt, and Education Financing • Pointful Education : Personal Finance : Personal Finance 03: Money Making: Strategies for Creating and Managing Income |
| 5.1.2 | identify predatory lending schemes and practices; | ✅ | • Core-LX : Financial Literacy : Financial Literacy • Core-LX : Personal Finance : Personal Finance: 06 Student Loans • Core-LX : Personal Finance : Personal Finance: 08 Borrowing • Core-LX : Personal Finance : PersonalFinance - Module 6: Student Loans (pending) • Core-LX : Personal Finance : PersonalFinance - Module 8: Borrowing Lending (pending) | |
| 5.1.3 | evaluate risks and benefits of various funding sources from short- and long-term perspectives | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Startups and Innovation : Module 09: Raising Capital • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 30 - Balancing Credit, Debt, and Education Financing • Pointful Education : Transportation Technologies : TRANSPORT 04: Self-driving Cars in Society • OpenStax : English III : 2.3 Lesson 2.3: Historical, Social & Economic Context (pending) | |
| 6. The Student Determines An Ownership Structure For A Start-Up Business. The Student Is E... | 6.1.1 | compare ownership structures for a start-up business | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership |
| 6.1.2 | select an ownership structure and explain why it is appropriate for a start-up business; | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 06 Forms of Business Ownership | |
| 6.1.3 | explain the process for legally registering and obtaining a tax status for a start-up business for a selected ownership structure | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Open Textbooks : The Math of Money : TMM04: Taxes • Open Textbooks : The Math of Money : TMM04: Taxes | |
| 7. The Student Uses A Business Planning Tool To Develop A Start-Up Business Concept. The S... | 7.1.1 | research business plan outlines, resources, and templates such as Business Model Canvas, lean business model template, or a traditional business plan template | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Startups and Innovation : Module 03: Business Models • OpenStax : Principles of Marketing : 1 Developing a Strategic Plan (pending) • OpenStax : Principles of Marketing : 2 The Role of Marketing in the Strategic Planning Process (pending) • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) |
| 7.1.2 | select an appropriate business planning tool for a start-up business | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Startups and Innovation : Module 03: Business Models • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) | |
| 7.1.3 | complete the components of a selected business planning tool for a start-up business concept; | ✅ | • Open Textbooks : Introduction to Entrepreneurship : Intro to Entrepreneurship: 03 The Entrepreneurial Process • Open Textbooks : Introduction to Entrepreneurship : Intro to Entrepreneurship: 03 The Entrepreneurial Process • Open Textbooks : Introduction to Entrepreneurship : Intro to Entrepreneurship: 04 Your Entrepreneurial Potential • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) | |
| 7.1.4 | present a start-up business concept for feedback | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 04: Best Practices for Creating Business Deliverables Part I • Pointful Education : Communication Skills for Business : Communication Skills for Business 05: Best Practices for Creating Business Deliverables Part II • Pointful Education : Communication Skills for Business : Communication Skills for Business 06: Delivering the Message • OpenStax : English I : 4.4 Lesson 4.4: Presentation Skills (pending) | |
| 8. The Student Demonstrates An Understanding Of Accounting And Financial Practices. The St... | 8.1.1 | explain the importance of budgeting and cash flow, including burn rate | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 09: Financial Management Part II • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 19: Cost and Financial Management • Pointful Education : Entrepreneurship and Small Business Certification : ESB 09: Financial Management Part II • Pointful Education : Entrepreneurship and Small Business Certification : ESB 09: Financial Management Part II • Pointful Education : Career Exploration in Finance : CEIF 06: Financial Planning and Analysis |
| 8.1.2 | identify revenues and expenses for a start-up business | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 08: Financial Management Part I • Pointful Education : Entrepreneurship and Small Business Certification : ESB 08: Financial Management Part I • Pointful Education : Entrepreneurship and Small Business Certification : ESB 08: Financial Management Part I • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 07 Entrepreneurship and Small Business Development • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition | |
| 8.1.3 | explain the importance of and interrelationship between financial statements, including a profit and loss statement, balance sheet, and statement of cash flow | ✅ | • Open Textbooks : Principles of Accounting : POA02: Introduction to Financial Statements • Open Textbooks : Principles of Accounting : POA02: Introduction to Financial Statements • Certify ED : Agricultural Science (Video & VR) : Agricultural Science - Unit 03 - Agribusiness and Careers • Open Textbooks : Introduction to Financial Accounting : Introduction to Financial Accounting • OpenStax : Introduction to Business : 14.6 The Statement of Cash Flows (pending) | |
| 8.1.4 | create an operational budget for a start-up business | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 09: Financial Management Part II • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 19: Cost and Financial Management • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 19: Cost and Financial Management • Open Textbooks : Business Mathematics : BM05: Annuities • GoSkills : Project Management Framework (2026) : Project Management Framework (2026) | |
| 8.1.5 | create a monthly projected financial statement for a three-year period for a start-up business | ✅ | • Open Textbooks : Introduction to Financial Accounting : Introduction to Financial Accounting • Open Textbooks : Principles of Accounting : POA02: Introduction to Financial Statements • Open Textbooks : Principles of Accounting : POA04: The Adjustment Process • Open Textbooks : Business Mathematics : BM06: Investment Decisions • Pointful Education : Career Exploration in Finance : CEIF 06: Financial Planning and Analysis | |
| 8.1.6 | identify accounting tools and services such as accounting and bookkeeping software, payroll services, and tax services; | ✅ | • Core-LX : All Lessons : QuickBooks Reports: Cash vs. Accrual Basis and Inventory Valuation (pending) • Pointful Education : Personal Finance : Personal Finance 04: Money Help: Services, Functions and Products in the Financial Industry • Certify ED : Hospitality Management : Hospitality - Unit 02 - Hospitality Sectors • Pointful Education : Quickbooks : Quickbooks 06: Managing Vendor Records and Expense Settings • Core-LX : Accounting I (Virginia State Gap) : Professional Ethics, GAAP & Payroll Accounting (pending) | |
| 8.1.7 | select appropriate accounting tools and services for a start-up business | ✅ | • Core-LX : All Lessons : QuickBooks Reports: Cash vs. Accrual Basis and Inventory Valuation (pending) • Pointful Education : Personal Finance : Personal Finance 04: Money Help: Services, Functions and Products in the Financial Industry • Certify ED : Hospitality Management : Hospitality - Unit 02 - Hospitality Sectors • Pointful Education : Quickbooks : Quickbooks 06: Managing Vendor Records and Expense Settings • Core-LX : Accounting I (Virginia State Gap) : Professional Ethics, GAAP & Payroll Accounting (pending) | |
| 9. The Student Demonstrates An Understanding Of The Legal And Regulatory Environment For A... | 9.1.1 | differentiate ways to protect intellectual property | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 05: Business Operations Part I |
| 9.1.2 | distinguish between the advantages and disadvantages of a patent | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 05: Business Operations Part I | |
| 9.1.3 | determine the types of licenses a start-up business might be required to obtain, including a business license, employer identification number, name registry, professional license, and occupational license | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I | |
| 9.1.4 | examine the role of government agencies that oversee business regulations and determine the regulatory implications for a start-up business | ✅ | • Workforge Publisher : Health & Safety : SAF-1001 Introduction to OSHA • Pointful Education : Building Maintenance Technologies : BuildMT 01: Health, Safety, and Environmental Management Systems | |
| 9.1.5 | examine the role of workplace safety and health in the regulatory environment and determine its implications for a start-up business | ✅ | • Workforge Publisher : Health & Safety : SAF-1001 Introduction to OSHA • Pointful Education : Building Maintenance Technologies : BuildMT 01: Health, Safety, and Environmental Management Systems • Certify ED : Hospitality Management : Hospitality - Unit 08 - Legal and Operational Considerations | |
| 9.1.6 | analyze the purpose of legally binding contracts | ✅ | • Open Textbooks : Business Law I : Business Law I: Chapter 11 Form and Meaning | |
| 9.1.7 | explain the implications of tax laws on a business | ✅ | • Open Textbooks : The Math of Money : TMM04: Taxes • Open Textbooks : The Math of Money : TMM04: Taxes • Open Textbooks : The Math of Money : TMM04: Taxes | |
| 9.1.8 | describe the impact of labor laws when creating a start-up business | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 07 - Safety and Appearance | |
| 9.1.9 | create a sample contract for a start-up business such as sales, employment, purchase, lease, or non-disclosure agreement; | ✅ | • Open Textbooks : Business Law I : Business Law I: Chapter 11 Form and Meaning | |
| 9.1.10 | examine implications of sexual harassment and workplace violence on a business | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 07 - Safety and Appearance • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility | |
| 10. The Student Demonstrates An Understanding Of Ethical And Moral Obligations In Entrepren... | 10.1.1 | develop ideas to build a moral and ethical business culture | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Entrepreneurship and Small Business Certification : ESB 04: Starting a Business Part II • OpenStax : Introduction to Business : 2.2 How Organizations Influence Ethical Conduct (pending) • MissionCIT : Emergency Medical Technician - MissionCIT : EMT CH 003: Medical Ethics • Pointful Education : Startups and Innovation : Module 01: Introduction to Entrepreneurship and Startups |
| 10.1.2 | evaluate the impact of unethical and immoral practices on stakeholders | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Certify ED : Companion Animals : Companion Animals: 08. Business & Leadership Components • MissionCIT : Emergency Medical Technician - MissionCIT : EMT CH 003: Medical Ethics | |
| 10.1.3 | create the core values for a start-up business; | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Startups and Innovation : Module 01: Introduction to Entrepreneurship and Startups • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Startups and Innovation : Module 03: Business Models | |
| 10.1.4 | create purpose, vision, and mission statements for a start-up business | ✅ | • OpenStax : Principles of Marketing : 1 Developing a Strategic Plan (pending) • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 03: Business Models • Pointful Education : Startups and Innovation : Module 06: Building a Team | |
| 11. The Student Understands The Impact Of Leadership, Human Resources, And Management On A ... | 11.1.1 | distinguish between leadership and management | ✅ | • OpenStax : Introduction to Business : 6.4 Leading, Guiding, and Motivating Others (pending) • Pointful Education : Project Management : ProjMgmt 03: Project Management Planning Part II • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 08 Management and Leadership |
| 11.1.2 | explore and identify personal leadership style | ✅ | • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Pointful Education : Project Management : ProjMgmt 07: Agile Projects Part I • TPC : TPC Maintenance Supervisor : 906 Employee Relations | |
| 11.1.3 | develop recruitment, hiring, and retention strategies for a start-up business | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I | |
| 11.1.4 | examine and describe effective leadership and management strategies | ✅ | • OpenStax : Introduction to Business : 6.4 Leading, Guiding, and Motivating Others (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 08 Management and Leadership • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 08 Management and Leadership • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership | |
| 11.1.5 | create an organizational chart for a start-up business | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 09 Structuring Organizations • OpenStax : Introduction to Business : 7.4 Authority—Establishing Organizational Relationships (pending) • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Project Management : ProjMgmt 03: Project Management Planning Part II | |
| 11.1.6 | create job descriptions for key roles in a start-up business; | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Healthcare Management and Information Systems : HMIS 08: Management and Leadership Part II • Pointful Education : Communication Skills for Business : Communication Skills for Business 04: Best Practices for Creating Business Deliverables Part I • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios | |
| 11.1.7 | explain how company culture impacts recruitment and retention | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Certify ED : Construction Safety (OSHA) (Video & VR) : Construction Safety (OSHA) - Unit 11 - Safety Culture in Construction • Pointful Education : Startups and Innovation : Module 06: Building a Team | |
| 12. The Student Determines A Pricing Structure For A Start-Up Business. The Student Is Expe... | 12.1.1 | create and justify a pricing structure for a start-up business | ✅ | • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) • OpenStax : Principles of Marketing : 4 Pricing Strategies for New Products (pending) • OpenStax : Principles of Marketing : 3 The Five-Step Procedure for Establishing Pricing Policy (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW08: Global Pricing • Open Textbooks : Global Marketing In a Digital World : GMDW08: Global Pricing |
| 12.1.2 | develop and analyze pricing objectives | ✅ | • OpenStax : Principles of Marketing : 5 Pricing Strategies and Tactics for Existing Products (pending) • OpenStax : Principles of Marketing : 4 Pricing Strategies for New Products (pending) • OpenStax : Principles of Marketing : 3 The Five-Step Procedure for Establishing Pricing Policy (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW08: Global Pricing • Open Textbooks : Global Marketing In a Digital World : GMDW08: Global Pricing | |
| 12.1.3 | use sample data to calculate prices, markups, and discounts for a start-up business | ✅ | • Open Textbooks : Business Mathematics : BM01: Business Applications of Basic Mathematics • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy • Open Textbooks : Global Marketing In a Digital World : GMDW08: Global Pricing • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World | |
| 12.1.4 | calculate unit economics and a break-even point for a start-up business; | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 17 Accounting and Financial Information • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 04 Cost Volume Profit (CVP) Analysis • Open Textbooks : Business Mathematics : BM01: Business Applications of Basic Mathematics • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 02 Job-order Costing • Open Textbooks : Principles of Managerial Accounting : Principles of Managerial Accounting: 07 Flexible Budgeting and Performance Evaluation | |
| 12.1.5 | explain the role of supply and demand on pricing | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 03 Economics and Business • Pointful Education : Personal Finance : Personal Finance 01: Money and You: The Role of Individuals and Families in the Global Economy • Pointful Education : Personal Finance : Personal Finance 01: Money and You: The Role of Individuals and Families in the Global Economy • OpenStax : Introduction to Business : 1.3 How Business and Economics Work (pending) • OpenStax : Principles of Marketing : 1 Developing a Strategic Plan (pending) | |
| 13. The Student Determines Effective Marketing And Promotional Strategies For A Start-Up Bu... | 13.1.1 | develop promotional objectives | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Social Media Business Marketing : SMBM 04: Social Media Campaigns • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization |
| 13.1.2 | create a marketing plan for a start-up business that includes the use of internet, social media, and sales strategies | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Intro to Social Media : ISM02: Crafting a Social Media Strategy for Your Business • Pointful Education : Social Media Business Marketing : SMBM 04: Social Media Campaigns • OpenStax : Principles of Marketing : 1 Developing a Strategic Plan (pending) | |
| 13.1.3 | analyze customer buying behavior to inform promotional decision-making | ✅ | • OpenStax : Principles of Marketing : 4 Ethical Issues in Consumer Buying Behavior (pending) • Open Textbooks : Foundations in Digital Marketing : FIDM: 01 Fundamentals of Digital Marketing • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles | |
| 13.1.4 | create promotional materials using appropriate technology | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II • Pointful Education : Social Media Business Marketing : SMBM 04: Social Media Campaigns • Pointful Education : Adobe After Effects : Adobe After Effects 05: Creating and Modifying Visual Elements Part I • Pointful Education : Adobe Photoshop Certification : APC 08: Creating and Modifying Visual Elements Part I | |
| 13.1.5 | conduct a market test to measure promotional effectiveness | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 | |
| 13.1.6 | explain the role of search engine optimization as a marketing strategy | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Digital Media Production : Digital Media Production - Unit 25 - Digital Marketing and SEO • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 03 Analyzing and Optimizing Your Digital Marketing Performance | |
| 13.1.7 | select an appropriate point-of-sale or e-commerce payment method; | ❌ | no genuine match | |
| 13.1.8 | compare how promotional strategies change during the product life cycle | ✅ | • OpenStax : Principles of Marketing : 4 The Product Life Cycle (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Global Marketing In a Digital World : GMDW07: Global Products • Open Textbooks : Sport Marketing : Sport Marketing: 05 THE PRODUCT OF COLLEGE ATHLETICS • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 15 Pricing Strategy | |
| 14. The Student Understands The Role Of Distribution And Supply Chain Management For A Star... | 14.1.1 | determine distribution costs associated with transportation, storage, product handling, and inventory control | ✅ | • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Introduction to Logistics : Introduction to Logistics • WorkForge : Introduction to Logistics : [LOG03] Inventory |
| 14.1.2 | explain how distribution adds value to a product or service by providing place, possession, and time utility to a consumer | ✅ | • Open Textbooks : Global Value Chain : GVC04: Transportation • Open Textbooks : Global Value Chain : GVC02: Distribution Logistics • Open Textbooks : Global Value Chain : GVC02: Distribution Logistics • Open Textbooks : Global Marketing In a Digital World : GMDW09: Global Distribution • OpenStax : Introduction to Business : 12.1 The Nature and Functions of Distribution (Place) (pending) | |
| 14.1.3 | select suppliers for the production of goods and services; | ✅ | • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World • Open Textbooks : Global Value Chain : GVC03: International Procurement • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World | |
| 14.1.4 | analyze risks and challenges with supply chain management and distribution | ✅ | • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Global Value Chain : GVC07: Value Chain Vulnerability • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Introduction to Logistics : Introduction to Logistics • Open Textbooks : Global Value Chain : GVC07: Value Chain Vulnerability | |
| 15. The Student Understands Key Metrics To Measure The Success Of A Business. The Student I... | 15.1.1 | explain the role and importance of key metrics as a measure of success | ✅ | • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • OpenStax : Principles of Marketing : 5 Ethical Issues in Developing a Marketing Strategy (pending) • Pointful Education : Project Management : ProjMgmt 02: Project Management Planning Part I • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck |
| 15.1.2 | identify and define common key metrics; | ✅ | • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • OpenStax : Principles of Marketing : 3 Metrics Used to Evaluate the Success of Online Marketing (pending) • Core-LX : All Lessons : Meta Advertising: Campaign Objectives and Performance Metrics (pending) • OpenStax : Principles of Marketing : 3 Metrics to Measure Advertising Campaign Effectiveness (pending) • OpenStax : Principles of Marketing : 3 The Use of Metrics in Evaluating New Products (pending) | |
| 15.1.3 | select and justify key metrics for a start-up business | ✅ | • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • OpenStax : Principles of Marketing : 4 Marketing Plan Progress Using Metrics (pending) • Pointful Education : Project Management : ProjMgmt 02: Project Management Planning Part I • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition | |
| 16. The Student Presents A Well-Organized Business Plan. The Student Is Expected To: | 16.1.1 | create and present a comprehensive business plan that includes business description, target market, key metrics, revenue streams, pricing structure, competitive advantage, unique value proposition, distribution channels, and financial forecast | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 03: Starting a Business Part I • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Transportation Technologies : TRANSPORT 10: Supercavitation • Open Textbooks : Introduction to Entrepreneurship : Intro to Entrepreneurship: 04 Your Entrepreneurial Potential • Open Textbooks : Global Marketing In a Digital World : GMDW04: Global Market Planning |
| 16.1.2 | identify the purpose of and present an elevator pitch | ✅ | • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck | |
| 16.1.3 | create and deliver a presentation for start-up business funding | ✅ | • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck • Pointful Education : Startups and Innovation : Module 09: Raising Capital | |
| 16.1.4 | select and implement effective multimedia strategies for a presentation | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 05: Best Practices for Creating Business Deliverables Part II • Pointful Education : Communication Skills for Business : Communication Skills for Business 05: Best Practices for Creating Business Deliverables Part II • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • Core-LX : Microsoft PowerPoint Associate Certification Prep : MOS PowerPoint - PowerPoint Certification Readiness | |
| 16.1.5 | provide and receive constructive feedback following a presentation | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Pointful Education : Communication Skills for Business : Communication Skills for Business 02: Effective Communication Strategies Part I • Pointful Education : Communication Skills for Business : Communication Skills for Business 02: Effective Communication Strategies Part I • Open Textbooks : Digital Media Production : Digital Media Production - Unit 29 - Communication and Constructive Criticism • OpenStax : English I : 4.3 Lesson 4.3: Discussion & Collaboration Skills (pending) | |
| 16.1.6 | demonstrate effective presentation skills; | ✅ | • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • GoSkills : Public Speaking : Public Speaking: 02 PowerPoint Presentations • Pointful Education : Social Media Business Marketing : SMBM 06: Social Media Presentations and Blogs • OpenStax : English II : 4.4 Lesson 4.4: Formal Presentations (pending) • OpenStax : English I : 4.4 Lesson 4.4: Presentation Skills (pending) | |
| 16.1.7 | create an executive summary | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • Pointful Education : Startups and Innovation : Module 08: Writing a Pitch Deck | |
| 17. The Student Understands The Process For Launching A Start-Up Business. The Student Is E... | 17.1.1 | research and identify the process for launching a start-up business in the local area | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 04: Starting a Business Part II • Pointful Education : Entrepreneurship and Small Business Certification : ESB 02: Opportunity Recognition • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 07 Entrepreneurship and Small Business Development • Open Textbooks : Introduction to Entrepreneurship : Intro to Entrepreneurship: 03 The Entrepreneurial Process • Pointful Education : Startups and Innovation : Module 04: Competition |
| 17.1.2 | evaluate insurance costs, locations, and loan terms; | ✅ | • Pointful Education : Entrepreneurship and Small Business Certification : ESB 04: Starting a Business Part II • Core-LX : Personal Finance : Personal Finance: 08 Borrowing • Core-LX : Personal Finance : PersonalFinance - Module 8: Borrowing Lending (pending) • Pointful Education : Agriscience II : Agriscience_02 06: Agribusiness | |
| 17.1.3 | assess equipment needs and other resources needed to launch the business | ✅ | • Pointful Education : Future of Home Construction : FHC 08:Owning a Construction Business • Pointful Education : Future of Home Construction : FHC 08:Owning a Construction Business • Pointful Education : Project Management : ProjMgmt 02: Project Management Planning Part I • Pointful Education : Entrepreneurship and Small Business Certification : ESB 05: Business Operations Part I |
Coverage Summary
Core-LX delivers strong coverage of this TEKS course at 99% of sub-standards aligned.
Primary publishers contributing alignment: Pointful Education (198), Open Textbooks (111), OpenStax (41), Core-LX (20), Certify ED (19).
Gap-closure roadmap (1 sub-standards not yet aligned, grouped by strand):
- Strand 13. The Student Determines Effective Marketing And Promotional Strategies For A Start-Up Bu...: 1 sub-standard(s) — candidate for a focused Gap Lesson
Eligible for Gap Lesson / Gap Lab generation — coverage exceeds the 85% threshold; any remaining sub-standard gaps will be closed by auto-generated lessons in the next pipeline phase.
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